About.

I'm a product designer and AI systems designer based in Waterloo, Ontario. I design how a product works: the workflow, information architecture, business rules, states, edge cases, interface, and the brand around it.

My work usually lives where someone is doing a real job, like working a legal case, running a restaurant, managing a salon calendar, or moving prospects through a sales process. I start by understanding that work, then turn it into a product system people can actually follow.

I do not work as a traditional software engineer. I use detailed product direction and AI-assisted development to take the work beyond Figma, testing the resulting software against the behaviour I designed. My strongest work sits between product design, product management, systems thinking, and AI implementation.